Collection: The Persuasion Theory — These 7 Books Will Teach You To Be Convincing

Whether you want to make the perfect business pitch or just get your kids to eat their vegetables — we all want to be heard and listened to — these 7 books on persuasion will teach you to not only stand your position but win others over.



Influencing, persuading, and negotiating are essential skills for everyone — not just for those in sales or marketing — the art of persuasion is universal. Whether you are a writer, teacher, or parent, knowing more about influence and persuasion will make you more effective at what you do. You can become a master of getting people to sit up and notice. All you need is the right set of tools.

6 products
  • How to Win Friends and Influence People by Dale Carnegie
    How to Win Friends and Influence People by Dale Carnegie - Empire Book Store | Authentic Books in Cheap Prices
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    ₱365.00
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  • influence : The Psychology of Persuasion by Robert B PhD Cialdini
    influence : The Psychology of Persuasion by Robert B PhD Cialdini - Empire Book Store | Authentic Books in Cheap Prices
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    ₱729.00
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  • Pitch Perfect : How to Say It Right the First Time, Every Time by Bill McGowan
    Pitch Perfect : How to Say It Right the First Time, Every Time by Bill McGowan - Empire Book Store
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    ₱614.00
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    ₱614.00
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  • Nudge : Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler
    Nudge : Improving Decisions About Health, Wealth and Happiness by Richard H. Thaler - Empire Book Store | Authentic Books in Cheap Prices
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    ₱559.00
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  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
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    ₱983.00
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    ₱1,189.00
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  • Getting to Yes : Negotiating an agreement without giving in by Roger Fisher
    Getting to Yes : Negotiating an agreement without giving in by Roger Fisher - Empire Book Store | Authentic Books in Cheap Prices
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    ₱534.00
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