Economics

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters...

The Adaptive Markets Hypothesis (AMH) presents a formal and systematic exposition of a new narrative about financial markets that reconciles rational investor behaviour with periods of temporary financial insanity. In this narrative, intelligent but...

SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST "ONE OF THE SMARTEST INVESTORS ON THE PLANET."—MONEY MAGAZINE “This book is an essential read for those who wish to understand the modern world of investing...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding...

For two and a half thousand years The Art of War has been the core text of military strategy and planning, providing leaders with enduring insights into tactics, psychology, discipline and the nature of power. Favoured by countless great generals and...

An insider reveals what can—and does—go wrong when companies shift production to China In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and...

From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time...

NEW YORK TIMES BESTSELLER • With new information on crunching your own numbers to get the edge the experts haveAn international sensation—and still the talk of the relevant blogosphere—this Wall Street...

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of...

Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!"Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out...

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the...

Over the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world’s most valuable companies have adopted a platform-based business model and today, we find that platforms...

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make...

The bestselling guide to Toyota’s legendary philosophy and production system—updated with important new frameworks for driving innovation and quality in your business   One of the most impactful business guides published in the 21st...

In this book, Davidson and Rees-Mogg offer their predictions: the collapse of the welfare state worldwide; the Japanese stock, bond and real estate markets will continue their uncontrollable downward spiral, and Japanese banks will face enormous losses...

The Tax Rules Have Changed. Your Business Should, Too. The Tax Cut and Jobs Act of 2017 marks the biggest tax reform in more than 30 years. The changes to the tax code are complex (especially for the small-business owner), but you don't have to go it...

Named one of Investopedia's 7 Best Economics Books of 2022The trailblazing story of Janet Yellen, the Ruth Bader Ginsburg of economics, and her lifelong advocacy for an economics of empathy that delivers the fruits of a prosperous society to people...

The visionary behind the bestselling phenomenon The Fourth Turning looks once again to America’s past to predict our future in this startling and hopeful prophecy for how our present era of civil unrest will resolve over the next ten...

The splendid finale to Eric Hobsbawm's study of the nineteenth century, THE AGE OF EMPIRE covers the area of Western Imperialism and examines the forces that swept the world to the outbreak of World War One- and shaped modern society.