Airline Operations and Management: A Management Textbook by Gerald N. Cook, Bruce G. Billig

Empire Book Store | Authentic Books in Cheap Prices
No reviews yet Write a Review
MSRP: ₱3,899.00
₱3,342.00
You save ₱557.00
SKU:
9781032268729
Condition:
New
In Stock & Ready To Ship!
Current Stock:Only left:

Frequently Bought Together:

Total: Inc. Tax
Total: Ex. Tax

Description

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

 

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Book Details

Format:
Paperback
Number of Pages:
394
ISBN:
9781032268729
Edition:
2 edition
Published:
4 May 2023
Dimensions:
154 x 235 x 27 (mm)
Language:
English

Product Reviews

No reviews yet Write a Review