All-American Ads of the 2000s by Steven Heller, Jim Heimann (Editor)

Empire Book Store | Authentic Books in Cheap Prices
No reviews yet Write a Review
MSRP: ₱2,999.00
Empire: ₱2,321.00
You save ₱678.00
SKU:
9783836568029
Condition:
New
In Stock & Ready To Ship!
Current Stock:Only left:

Frequently Bought Together:

Total: Inc. Tax
Total: Ex. Tax

Description

Post-9/11, America’s sense of invincibility was shaken. The dotcom bubble had burst, there was war with Iraq, and eco-angst was becoming mainstream, as evidenced by impressive sales of the Toyota Prius.

For escapism, self-expression, and even romantic connection, America turned to tech. Geeks were the new superheroes, and the iPod and iPhone reigned supreme, both commercially and creatively. Social media began its unstoppable rise, with MySpace and Facebook pushing brands to get more interactive with consumers. Prestige dramas—The Sopranos, Mad Men, and Breaking Bad—populated the small screen, while Netflix swapped mailing DVDs for streaming content, the reality TV star was born, and Paris Hilton decreed, “That’s hot!”.

Amazon and eBay threatened the cultural centrality of the shopping mall, and every famous name from Michael Jordan to Madonna could be found on scotch, sneakers, and scents. Health and wellness fueled the growth of brands like Whole Foods and Lululemon, and consumers increasingly valued experiences, ethics, and personalization.
Featuring 10 chapters covering the full range of advertising, from food and fashion to entertainment, business, travel, and automobiles—with special mentions for the worst as well as the best—All-American Ads of the 2000s captures a time when ads still had the power to sell products and dreams in the millions, but mirrored a nation in the midst of profound transition.

Book Details

Format:
Hardcover
Number of Pages:
640
ISBN:
9783836568029
Published:
15 Mar 2025
Weight:
2138g
Dimensions:
263 x 208 x 40 (mm)
Language:
English

Product Reviews

No reviews yet Write a Review