Poke the Box: When Was the Last Time You Did Something for the First Time? by Seth Godin

"A one-two punch! Half kick in the ass, half cheerleading encouragement."
—Steven Pressfield, author of The War of Art


If you are happy being just a dreamer, perhaps you don’t need this book.

If you’re enjoying the status quo, don’t even consider reading this book.

If you are content waiting for success to find you, please put this book down and go find something else to read.

Why has Poke the Box become a cult classic?

Because it’s a book that dares readers to do something they’re afraid of.

It could be what you need, too.


Poke the Box is a manifesto about producing something that’s scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve done it before, but along the way, someone talked you out of it.

We need your insight and your dreams and your contributions. Hurry.


"Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?"
—Peter Shermeta, reviewing the original edition of Poke the Box