Whatever You Think, Think the Opposite by Paul Arden

Whatever You Think, Think the Opposite by Paul Arden

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9780141025711
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Description

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. 
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden—a cult figure in the worlds of advertising, art, design, and marketing—Whatever You Think, Think the Opposite offers a new way to approach business and life.

Book Details

Format:
Paperback
Number of Pages:
144
ISBN:
9780141025711
Published:
2 Mar 2006
Dimensions:
177 x 122 x 14 (mm)
Language:
English

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